RYPL.IO™: The Weapon of Mass Conversion
Turn your existing media into...
A Force Multiplier!
Greater Reach - Lower Budget!
Your existing paid and owned audiences bring something much more valuable to the table than just their purchases and lifetime value. Each of them has a social circle made up of friends, family and followers. What’s very special about these social circles is that they exist based on the common attributes they share. If your audience is interested in your offerings – there’s a high likelihood those in their social circles would also be interested in your offerings. Social platform insights tell us that a typical person on a social network has an average reach of 300. That means that there is an opportunity for you to reach an average of 300 additional qualified customers for every individual in your existing audiences, both paid (new acquisitions) and owned (existing subscribers and followers).
RYPL.IO™ is the only tool of its kind that gives you the ability to extend your reach across multiple social networks and platforms through multiple generations to both create virality with your messaging and grow your audience exponentially, all while driving your cost of acquisition way down and your sales revenues up.
We start with an initial pilot campaign to establish a baseline. Then, armed with the facts derived from our in-depth analytics, we arrive at an OCOA (Organic Cost of Acquisition). If for example, your current COA is $20, your OCOA will likely be less than 50% of that.
RYPL.IO™ is the only ‘middleware’ platform that uses its proprietary ‘Open Social’ appless sharing IP to track key performance metrics across all social platforms in one dashboard – and reveals insights that go way beyond the metrics of individual platform insights – deep into the multi-generational network amplification insights of all social communities engaged through RYPL.IO’s™ digital ripple (RYPL) effect.
Leverage The Power of amplification!
The 4 A's of RYPL™
RYPL™ is a technology designed to eliminate barriers experienced by companies and brands; to exponentially grow their direct-to-consumer engagement, conversion, amplification, acquisition and monetization.
"RYPL™ is to social what Google is to search!"
The RYPL™ Amplification model is similar to that of an SEM model in that we use a cost-per-visit (CPV) schema that is similar to the cost-per-click (CPC) schema used in search. Where SEM leverages keywords to present results that are intended to reach your qualified audience, RYPL’s™ proprietary Amplification Engine leverages the warm relationships that your acquisitions have with likeminded people in their social circles. With CPC, you pay for every click that is made on a link to your engagement. With Amplification, you pay for every visit that is made to your engagement from a direct or indirect social referral. With CPC advertising, each click represents a single potential acquisition – and that’s where it stops. With Amplification, we create a digital relay by leveraging both your paid media traffic and your existing owned media, incentivizing them to share your campaign with their social communities, thereby taking advantage of existing social relationships to influence referral engagement that creates a social ‘RYPL’ effect – kind of like that old Fabergé commercial where ‘they told 2 friends – and so on, and so on’. Turn your existing media into a force multiplier by amplifying it – from one to many!
More Traffic – Same Budget
With Audience Amplification, it’s all about leveraging what you are already doing. Amplification does not ‘replace’ or ‘displace’ your current acquisition strategies – it merely leverages them to get even more qualified traffic using the same budget. You can amplify either paid media traffic, owned media or both. You simply decide what portion of your existing budget to use for Amplification.
Like SEM requires figuring out the best keywords to generate the most traffic, Amplification requires figuring out the best call-to-action (CTA) incentives – those with the most meaning and value that will engage your target audience.
Influencers & Ambassadors
Know Your Actual Influence
Influencer Marketing is about so much more than just followers. Brands need influence that leads to engagement – and RYPL™ can show both you and the brands you work with how influential you really are in a campaign, with both direct and indirect attribution throughout multiple-network-generations! Whether you’re an Influencer, a Brand Ambassador or an Affiliate, with RYPL™ you can create greater viral traffic, earn more in commissions, monitor your true influence and engagement in realtime – and see what sharing platforms get you the best results!